Oxford Innovation Finance’s EIS Growth Fund and OION Angel Network has made an additional investment in HoxtonAi, supporting the expansion of the AI-powered insights platform helping retailers, attractions and venues optimise operations in real time.
HoxtonAi enables organisations to better understand how people use physical spaces by transforming unstructured data, including video and audio, into actionable insights. Its plug-and-play system combines edge sensors with a powerful cloud AI platform to deliver real-time data on visitor behaviour, occupancy and experience.
The investment will support HoxtonAi as it enters its next phase of growth, accelerating product development, expanding international reach and scaling go-to-market channels through partnerships and platform integrations.
The company’s products now include Hoxton Capacity, which provides real-time occupancy and flow insights to help operators optimise staffing, layouts and safety; Hoxton Convert, which enables retailers to improve conversion rates by combining footfall and point-of-sale data; and Hoxton SaySo, which captures and analyses spoken customer feedback in any language, using AI to deliver deeper insights into visitor experience. Together, these products form a unified platform, with further integrations into client data systems planned to enhance insight and automation over time.
HoxtonAi is driving adoption through integrations with widely used operational platforms. Its app is already live on Shopify, giving over one million physical retailers access to conversion insights within their existing POS systems, with further integrations underway with platforms including Square. The technology is already being used by customers including Center Parcs and Tate Modern to improve operational efficiency, staffing decisions and revenue generation.
Duncan Mann, CEO of HoxtonAi, commented: “This investment allows us to accelerate growth, expand internationally and deepen integrations with the systems our customers already use. We’re unlocking a new layer of insight for physical spaces, turning data into decisions that drive revenue and improve experiences.”
The funding will be used to accelerate go-to-market activity through partnerships and integrations, expand into the US and other international markets and continue advancing HoxtonAi’s product capabilities.
Richard Cooper, Managing Director at Oxford Innovation Finance, said: “HoxtonAi is bringing powerful AI capabilities into the physical world, helping businesses make better, data-driven decisions in real time. We’re pleased to continue supporting the team as they expand internationally and deepen their product offering.”