In a recent review, Jens Tholstrup, Executive Chairman of Oxford Innovation Finance, applauds ‘A Story is a Deal’ by Will Storr as a must-read for early-stage entrepreneurs seeking investment.
In the book, Storr argues that powerful storytelling does far more than entertain, it builds connection, shapes identity and persuades. According to Tholstrup, this is exactly what early-stage companies need to master when competing for investor attention.
Jens emphasises two key storytelling elements: identification, so that investors can see themselves in the narrative, and simplicity and honesty, so that a pitch remains compelling and credible.
Jens’ experience with innovative tech startups, often with only an idea, a team and a plan, shows that many pitches fail not from lack of potential but from lack of narrative clarity and connection. He believes the lesson is clear – early-stage firms must go beyond the features of their product and craft a story that resonates.
or Oxford Innovation Finance, which supports such early businesses, the implications are significant. Jens says: “Leaders must be storytellers, funders must hear identity in the venture, but transparency and authenticity are also essential. In a crowded field of investment opportunities, those companies that tell stories investors can believe in gain a real competitive edge.”
Read the full review here: https://bjgplife.com/a-story-is-a-deal-by-will-storr/