Oxford Innovation Finance’s EIS Growth Fund and OION Angel Network have invested over £315,000 in Peacock Technology, a specialist in engineering and robotic automation with a focus on machine vision and AI for agriculture.
Peacock Technology develop advanced solutions, particularly in dairy farming, to improve efficiency, sustainability and animal welfare. Their services extend from design and prototyping to full-scale automation and deployment, with a strong emphasis on addressing environmental and operational challenges in food production.
Its highly specialised technology includes automated machinery for tasks like milking, feeding and livestock monitoring, focusing on precision, efficiency and enhanced animal welfare. With the aim of supporting sustainable practices, its innovative solutions minimise labour demands, optimise resource usage and enhance productivity. Their mission is to bridge the technological gaps in agriculture to meet growing demands for food production while ensuring environmental responsibility.
This new investment of more than £1.1 million will drive the expansion of Peacock Technology’s technological capabilities and product offerings to increase its customer reach and position them as a key player in supporting sustainable food production and providing essential technologies that help farms adapt to environmental and economic pressures.Stuart MacLennan, CEO of Peacock Technology, commented:
“We are thrilled to have secured this new investment which will enable us to accelerate our vision for precision agriculture. With new resources, we’ll continue to push the boundaries of automation in dairy, delivering innovative technology that meets the pressing needs of our clients while promoting efficiency and sustainability. We remain committed to developing smarter farming solutions and scaling our impact in the dairy sector and beyond.”
Richard Cooper, Managing Director at Oxford Innovation Finance, said:
“The market opportunity for Peacock Technology is significant due to the global push towards agricultural efficiency, sustainability and labour reduction. Automation is increasingly critical to manage labour shortages, enhance animal health and improve productivity, which make Peacock Technology’s solutions highly valuable to farms worldwide. As farms face increasing pressures to operate sustainably and comply with regulations, demand for such technologies is growing.”
Published: December 2024.